Tuesday 28 April 2015

More people are switching to iPhone than ever


Apple's iPhone shows no sign of slowing down as the company sold nearly 61.2 million of the devices in the last three months.

But perhaps the bit that makes Tim Cook and Co. smile a little more brightly is this: the company saw a higher rate of people switching to the iPhone than in previous phone cycles.
Tim Cook said as much in a statement: "We're seeing a higher rate of people switching to iPhone than we've experienced in previous cycles." He reiterated on the company's Q2 2015 earnings call that the firm is seeing a "higher rate of switchers," and said the company is "extremely excited about that."
He said the company wants "to keep inviting over as many switchers as we can."
The new iPhone 6 and iPhone 6 Plus, which are larger than previous models and have other improvements, and growth in territories like China both likely contributed to more users hopping to an iPhone. Apple sold more than 130 million iPhones in the last six months, and it's performing very well in emerging markets and with first-time buyers, Cook also noted.
The Galaxy S6 and HTC One M9 launched after Apple's Q2 ended, so we'll see if Apple can maintain its switcher rate against these Android flagships.


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